brand identitY & tagline

TeaSquares needed a brand identity that distinguished itself from adjacent market spaces. Their Focus Bites aren’t designed to be an alternative to snack aisle staples like chips, but they don’t belong with energy bars or drinks like Five Hour Energy—those supplements offer jittery, physical energy, whereas TeaSquares Focus Bites offer a calming, centering mental boost to help the consumer stay focused.

As such, their brand identity needed to avoid the typical aesthetic of those “high-octane” energy drinks, and communicate to the shopper that this is a different kind of energy—not for running a marathon, but for nailing a job interview.

My tagline, “Focus On What’s Next” emphasizes that difference—focus, not hyperactivity—as well as the ideal use case—your “next”, not a nine-mile race. Shoppers use Focus Bites to fuel their mind, goals, and ambitions. Whether you’re a artist, musician, community organizer, or entrepreneur, TeaSquares Focus Bites help you Focus on What’s Next.

Web copy

I authored all of the web copy on TeaSquares current website, including:

• Home Page

• Product Pages

• Brand Story

I also oversaw the copy for their Amazon seller page (a key sales channel for the startup).

PRomotional video

I concepted and wrote the voiceover script for TeaSquares promotional video.

social copy

I also authored copy for the TeaSquares Instagram account, writing in an easygoing, self-aware voice that resonates with the target audience.